personal brand or business brand

In my spare time, I’m building a side project. It’s an open-source / open hardware robot for learning programming. I pondered for a long time whether to promote it under my name or a distinct brand.

personal brand or business brand

Here are the conclusions I gathered.

Personal branding should be the default choice because:

Build a new business brand if:

What decision did I ultimately make? I chose perhaps the most challenging scenario – I will be promoting two brands simultaneously – personal and business. The robot got its name from one of the Slavic deities (Swarozyc). Smaller programming projects will bear my surname.